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Using behavioural insights could save taxpayers hundreds of millions of pounds over the course of the Parliament and thousands of lives a year, according to an annual report published. The Government’s Behavioural Insights Team annual report outlines a series of new approaches it has tested over the past year to increase people’s health, encourage them to [...]
Public services need to adapt to the needs of their customers, the citizens. Often new e-services are technology-initiated, but the Smart Cities approach starts with the user. This guide provides an introduction to the customer journey mapping (CJM) process, and explains how CJM fits into both customer insight and business process improvement approaches. It provides [...]
This report shows how cities can use customer profiling and activity based costing methods to better understand their customers, to successfully market to those customers, and to generate efficiencies by fully understanding the costs of service delivery. Customer Profiling is a technique used to segment customers by socio-economic groups, which gives an indication of their [...]
Thursday June 9, 2011 This month: The top 20 UK councils for online reputation “With the rise of the internet, everybody’s a publisher”: Controlling reputations, controlling Twitter Who is your ‘Mr Monkey’? The Media Mix – News v Blogs v Twitter etc The Top 20 The top 20 councils ranked by social media sentiment (subject [...]
Features, resources and case studies Connect Digitally – Making channel shift happen – Amanda Derrick, Programme Director, Connect Digitally Programme PSCSF Public Sector Channel Shift & Self Service Forum Resources Sustainagility: driver for change Top 10 Websites in Gov’ – Local ranked by Visits Share – Week ending 28 May 2011 Top 10 Websites in [...]
Organisations and businesses that run websites aimed at UK consumers are being given up to 12 months to ‘get their house in order’ before enforcement of the new EU cookies law begins, Information Commissioner, Christopher Graham said today. The UK government has revised the Privacy and Electronic Communications Regulations, which come into force in the [...]
Did You Know? originally started out as a PowerPoint presentation for a faculty meeting in August 2006 at Arapahoe High School in Centennial, Colorado, United States. The presentation “went viral” on the Web in February 2007 and, as of June 2007, had been seen by at least 5 million online viewers. Today the old and [...]
Did You Know? originally started out as a PowerPoint presentation for a faculty meeting in August 2006 at Arapahoe High School in Centennial, Colorado, United States. The presentation “went viral” on the Web in February 2007 and, as of June 2007, had been seen by at least 5 million online viewers. Today the old and [...]
The following report provides a step-by-step guide to how service leads can influence the behaviour of their customers in order to try and bring about a shift in the channels they use to contact and interact with the council. This paper can be used as a practical guide but also discusses some theories associated with [...]
The report quotes, “a number of external and internal factors that are impacting on the durability of the existing County Council‟s Leadership and Management structure and make the need to reconfigure even more pressing”. The sharing of back office services in order to provide efficient and effective support services; The increasing requirement to move towards [...]
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