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Council websites are falling in standards, with visitors decreasingly satisfied at a time when the public sector is striving to push services online, a report has warned. In central government ministers are pushing forward a digital by default agenda, with digital transactions up to 50 times cheaper to run. But Socitm, the society for IT managers, [...]
It’s that time of year again. Councils across the country are presenting their budgets. Decisions that impact millions of people for years to come will be taken in town halls over the next few weeks. And apart from the major headline issues, who will actually understand the detail? Is it because no-one cares or is [...]
Without doubt, event marketing is one of the most exciting areas for organisations looking to turbo-charge their brand. Also labelled experiential marketing, live marketing, and participatory advertising, these terms refer to a powerful set of tools that brands can use to communicate what they’re about and forge meaningful relationships with the right people. Event marketing [...]
The royal family won a legal victory as a French Court ruled that the magazine Closer must hand over the intimate topless photos of the Duchess of Cambridge. In court Closer’s attorney tried to suggest that the royal reaction against the photos was over blown and that the couple was over reacting in filing suit. [...]
The Institute of Promotional Marketing (IPM) has welcomed the UK Government’s plans to increase its spending on ‘behaviour change’ marketing, as set out in the first annual “proactive communications plan”, published today by the Cabinet Office. Government marketing spend is set to grow from the £168 million spent by the now abolished Central Office of [...]
Seeking to downplay apprehensions over the government’s action on certain social networking sites, the Centre on Friday said that it was not targeting individual accounts or websites and did not want restrictions on genuine users. Amid growing concerns of citizens across social media platforms, both home minister Sushil Kumar Shinde and information technology minister Kapil [...]
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